Code of Conduct

Our Golden Rule
Transparency and integrity are at the heart of everything we do. We never distract you with flashy tactics or misleading claims. Instead, we focus on providing the tools and information you need to make confident, healthy choices.
Why Chiggie?
The challenge for many health-focused brands isn’t the quality of their products—it’s reaching people like you who want to eat healthy. Supermarket placements and advertisements are expensive, making it hard for them to connect with the right audience.
That’s where Chiggie comes in. We bridge the gap between health-conscious consumers and the brands that care about their well-being. By supporting Chiggie, you’re not just supporting us—you’re helping small health brands thrive and empowering yourself to live a healthier life.
Recommendations
- Healthy-ish snacks are not a substitute for real food, not even meal-replacement brands claim to be a complete solution.
- Incorporate a variety of healthy snacks instead of consuming the same ones every day.
- Eat healthy snacks between meals, such as during brunch and in the evening.
- Aim for at least a 80-20 ratio of whole foods to supplements and snacks. If your lifestyle does not permit, 60-40. It is better to have nutrients from healthy-ish options than not to have.
Values
Transparency: At Chiggie, we believe in clear, honest communication so you always know what you’re eating.
Innovation: The snack world is constantly evolving, and so are we.
Consumer-Centric: You are at the heart of everything we do. We are not endorsing any brand. We stand for you.
Supportive: By supporting new, and innovative small businesses, we foster a vibrant and diverse snacking community.
Trustworthy: Integrity is the cornerstone of our brand. When you choose Chiggie, you’re choosing knowledge, empowerment and a better lifestyle.
Mission
Inspire everyone to eat healthy. At Chiggie, we empower individuals to take control of their health by providing transparent knowledge and seamless access to "snacks, supplements, and healthy-ish foods." Our mission is to redefine healthy living, one informed choice at a time.
protein snacks
energy and nutrition
protein powders
sports and vitamins
dietary preference
speciality diets
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chiggie health education
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